I'm Not Racist... Am I? YOULead Initiative Builds on Antiracism Programs

I’m Not Racist… Am I? – YOULead! A New Way to Bring Antiracism Work to Your Community

You may have heard in the past few weeks: we’ve expanded our I’m Not Racist… Am I? screening-workshop model. Now, schools and organizations can use the film themselves as a tool in their antiracism work. We’re still taking the film out ourselves, too. But our new YOULead program makes seeing the film more affordable. And it includes a 3.5-hour online antiracism course and facilitation training. We hope this builds an even bigger team of leaders ready to strengthen more communities around the country.

Now It’s Your Turn to Lead Antiracism Dialogue

"I'm Not Racist... Am I" screens on display before a university screening and antiracism workshop.
“I’m Not Racist… Am I?” has screened nearly 400 times, bringing antiracism discussions to communities all over the United States.

If you sign up for this program, we’ll first provide you with access to our new online course – I’m Not Racist… Am I? Digital. Then, you’ll go through a video conference coaching session with one of our master facilitators to prepare you for showing the film and leading post-screening discussions in your community. Once you complete all of this, you’ll get:

  • A 5-day license to screen the film as many times as you want, for as many viewers in your community as you’d like.
  • Lifetime access to our Look Deeper curriculum, which includes film clips, bonus videos, discussion guides, and lesson plans.

Our plan is to give you what you need for sustained antiracism work and continued engagement with the subject matter.

We first announced this program a few weeks ago so we’ve now had a handful of organizations go through it. And we think it’s working! Keep reading to find out more.

Our very first YOULead was organized by a city-county partnership in Iowa City, Iowa – the Johnson County Disproportionate Minority Contact Committee and the City of Iowa City Equity and Human Rights Office – led by LaTasha DeLoach, a licensed master social worker. Below is LaTasha’s write-up of their event last week. And here’s some local press coverage of the event.

If you’re ready to sign your organization up for YOULead, send us an email: programming@pointmade.com

Notes from the Field – LaTasha DeLoach, Iowa City

Approximately 120 community members attended our first screening of I Am Not A Racist…Am I? Attendees were very diverse in age and were overall representative of the Iowa City community. Following the screening and an hour and a half facilitated discussion, attendees were asked to complete a brief survey about their experience (See the attached survey on page 2). Overall, survey results were very supportive of the film. 100% of respondents said they would recommend the event to their friends and family. Attendees were also asked to rate various aspects of the screening on a scale of 1-5 (with 1 being the worst and 5 being the best). Below are the average scores for each component of the event:

  • Content: 4.85
  • Logistics & Organization: 4.76
  • Engagement & Conversation: 4.5
  • Location/Date/Time: 4.47

Attendees were also asked to comment on their favorite part of the event. Majority of comments were on the content of the film, how thought provoking it was, and how much they loved the focus on youth. They also enjoyed the discussion.

Below are a few of the responses we received:

“I’d heard about it – great film. Great to see this from the eyes of teens – ingenious way of getting us older folks in.”

“Enlightening! Hearing different points of view. Made me examine my own thinking.”

“The ideas it uncovered; the pressing for discussion.”

“It was funny, relatable which made it easier to digest as a white person.”

“The opportunity to learn more about racism and its effect on society and individuals. The maturity of the teens involved was impressive.”

“Great film and great chance for community to come together and learn from each other.”

“Great attendance! I go to similar community events in town often and don’t see this many people or range of ages. Whatever you did to get word out it worked.”

When asked how the event could be improved, most attendees mentioned needing more time for discussion and having the screening at an earlier time, on weekends, or doing it more often. Some of the attendee comments include:

“Need to know more about how the systemic oppression works.”

“Take it to the schools.”


If you’ve been wanting to incorporate I’m Not Racist… Am I? into your antiracism work, but haven’t been able to make our model fit with your budget and objectives, we hope this new program makes sense for you. If you’re ready to try YOULead, send us an email: programming@pointmade.com

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